President Biden’s marketing campaign will start airing a brand new 60-second tv advert in key battleground states on Monday because the presumptive Democratic nominee seeks to get better from a stilted debate efficiency final week in Atlanta that has shaken his standing within the 2024 race.
The advert, offered to The New York Occasions forward of its first airing, doesn’t present footage of Mr. Biden’s hoarse, halting supply earlier than an viewers of greater than 50 million at Thursday’s debate.
As a substitute, the advert options narration by Mr. Biden that’s culled fully from the rally that his marketing campaign staged the following day in North Carolina. At that occasion, Mr. Biden, with the highest two buttons of his gown shirt open below his swimsuit jacket, gave the form of energetic efficiency that allies had been hoping for the night time earlier than.
With dramatic music pulsing within the background, the advert begins with assaults on former President Donald J. Trump earlier than Mr. Biden, 81, pivots to acknowledging his personal limitations.
“Of us, I do know I’m not a younger man,” Mr. Biden says. “However I understand how to do that job. I do know proper from fallacious. I understand how to inform the reality. And I do know, like thousands and thousands of Individuals know, while you get knocked down you get again up.”
He punctuates that last line with an emphatic fist pump.
The advert comes after 72 of essentially the most intensive hours of the marketing campaign for Mr. Biden. Rattled donors debated among themselves about what could be done after Mr. Biden’s debate efficiency, and the White Home and the Biden marketing campaign raced into overdrive to circle the political wagons behind the president.
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